The word SOONA is a girl’s name in the Otomi native Mexican language; it means Moon, which is believed to be the Queen of the Night in many cultures.
The SOONA brand’s main focus is in putting together cultural diversity into one unique and eclectic way, creating dazzling collections. In this way, the brand itself behaves a lot like New York City, from which our cultural melting pot is inspired.
Born in late 2013, SOONA is a collective brand that unites artists and artisans from all over the world into a unique collection. ALL pieces are hand assembled, and some pieces are completely handmade. We believe in the value of uniqueness, that is why we encourage our artists and artisans to not focus on quantities but quality instead, having as a result very few pieces of each model, or even just one of a kind.